The Illuminating Co. is on a mission to make entheogenic medicine, spiritual healing, and transformation accessible to people from all walks of life, here in America.
We encompass two nonprofit sanctuaries: Illuminating Heroes for veterans and first responders, and Illuminating Souls for civilians seeking personal and spiritual development.
Justin LaPree is a Marine, firefighter, and survivor. What began as his own breakthrough became a conviction: that no veteran or first responder should have to reach the edge alone. He built The Illuminating Co. so others could access what saved his life.
Watch his story below.
"The thing that stuck with me from that first experience was that I did not want to die anymore..."
Justin Lapree, founder & president
What makes us different
You are not broken. You are carrying something that was never meant to be carried alone.
Conventional medicine treats symptoms. The Illuminating Co. goes to the root. We offer separate programs for veterans and first responders (Illuminating Heroes) and civilians (Illuminating Souls) because the wounds are different, and the healing should be too. As a veteran-owned nonprofit, we are uniquely positioned to hold space for those who have given the most.
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